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katy shayne x james hock

Feature by Sara Darling for 55factory


Who'd have thought that the best fashion shoots happen in Texas?!

It seems the desert situation works well for Malaysian born,  London based designer James Hock, who collaborated with photographer and visual artist Katy Shayne on his SS16 collection . 

Katy is renowned for juxtaposition and a fresh take on 21st century femininity, which have been the backbone of her shoots for Elle (US), Juxtapoz, Teeth, and Women's Wear Daily; This vision is the 
ideal complement to James's utilitarian unisex collection.

Local girl, Sara Hiromi modelled the conceptual 'summer basics' which are full of contradictions and opposites, and the result is a stunning photographic project that delves deeper than just the clothes.